Celebs: they’re just like us, even when it comes to online shopping. Not only do celebrities love to shop online and get photographed wearing the results of their spending spree, but they also are getting more involved in promoting ecommerce businesses. This has helped numerous businesses take off, boosting online sales.
Celebs Improving Online Sales
Most of today’s hottest stars have been spotted wearing outfits from online boutiques, from ASOS to Modcloth. Modcloth.com in particular has seen a boost in sales after celebrities like Taylor Swift and Zooey Deschanel have been photographed repeatedly wearing the indie boutique’s cute vintage-inspired dresses. Shoppers who want to get a dose of designer Hollywood style can shop at Kitson’s online shop, popular with style mavens from Rachel Zoe to the Kardashians. Some of the best website templates for these online shops showcase their celebrity associations, but others will simply allow stars to be photographed in their designs as a promotional tool.
There are numerous benefits for an online shop to feature celebrities wearing its clothing, so it’s no wonder that their business is being courted online. Women make up the majority of online shoppers and when they see a celebrity whose style they covet rocking an accessible look that they can find online, they’ll be more likely to purchase it as well. Online retailers get the boost of a bit of star power. This gives even new businesses a way to establish themselves as a beacon of style.
Celebrity Curated Websites
In addition to emulating looks that we’ve seen celebrities wearing in magazines, there are also websites specifically dedicated to Hollywood style at home. Many of us want to dress like our favourite celebrities, and this can be taken a step further by shopping at websites which have collections curated by stars. OpenSky.com was one of the first e-commerce websites to do this, featuring products and clothing hand-picked for the site by celebrity curators from Molly Sims to Guy Fieri. The company has expanded rapidly, with orders growing at a rate of 50% each month and millions of sales.
Jewelmint.com is a jewellery website with collections hand-picked by Kate Bosworth, with similar websites featuring collections of products selected by Rachel Bilson (ShoeMint) and Jessica Simpson (BeautyMint). The Mint collections are now branching out into stylish home goods with the addition of HomeMint.com. The ever-stylish Justin Timberlake is the celebrity on-board with this website. He plans to work with his interior designer, Estee Stanley, to pick and choose the products showcased on the site. Another home furnishings site, LuxeYard.com is set to feature reality TV star Giuliana Rancic’s picks. This trend looks like it has lasting power!
Whether you’re thinking about setting up your own online boutique using business website hosting or are simply looking for inspiration for your next online shopping spree, keeping an eye on celebrity style can be a good starting point.
