New Series Sponsors SharkNinja, Circle K, Brita, and HelloFresh Join Season 11 with First-Time Integrations and Captivating Social Campaigns
Wendy’s®, WINNERS, Philips Sonicare Oral Care, and belairdirect insurance Return to the Big Brother Canada House for More Customized In-Show Brand Integrations and Experiences
The Ninth Sponsor to be Revealed as an In-Show Surprise
Grand Prize Includes $100,000 Cash, $10,000 for a Brand-New Wardrobe Courtesy of WINNERS, and $10,000 Worth of Shark®and Ninja® Products
Big Brother Canada Premieres March 8 at 9 p.m. ET/PT on Global and Available to Stream Live and On Demand with STACK TV and the Global TV App
Global is proud to announce a record-breaking nine premium sponsors, including five new and four returning, joining Season 11 of Big Brother Canada. The hit reality series welcomes back Wendy’s®, WINNERS, Philips Sonicare Oral Care, and belairdirect insurance, and includes first-time sponsors SharkNinja, Circle K, Brita, HelloFresh, and a new sponsor who will be revealed as a surprise in-show. Raising the stakes higher each year, this season’s Big Brother Canada sponsors continue to deliver state-of-the-art in-show integrations and elevate the show’s twists, challenges, prizing, and more.
“We are extremely proud and excited to have reached our highest number of sponsors to date for Season 11 of Big Brother Canada,” said Barb McKergow, Senior Vice President, National Advertising, Corus Entertainment. “After a decade of producing larger-than-life and memorable multiplatform integrations, Big Brother Canada offers an environment where innovation and creativity can flourish, and continues to be in high demand with Canada’s top brands, reaching coveted audiences for brands year after year.”
Big Brother Canada’s series sponsorships are sold, created, and customized through Corus Tempo, Corus’ full-service marketing and creative team. Utilizing a vast range of multiplatform Corus assets to design and execute custom integrated marketing programs for clients, Corus Tempo leads each campaign with insights and strategic brand solutions that range from short- and long-form branded content to sponsorships, talent endorsements, and integrations.
