I have a soft heart for comedians and I was left giggling when I saw the Samsung Super Bowl commercial looking for the next best thing.  As social media advocates, we’re always chasing after the next best thing.   It’s awesome that Samsung is so confident about their brand that they strongly believe that the next best thing is already in existance with their brand.

I love Paul Rudd and Seth Rogan.  Excellent choices for good guys being so helpful that they talk themselves out of a celebrity endorsement opportunity.  Best Super Bowl commercial of 2013.