A Brief History of Smallenfreuden

What do you suppose Smallenfreuden (an English/German portmanteau meaning “the joy of small”) means?  Small billboards have been popping up across Toronto asking residents if they Smallenfreuden?

Do you Smallenfreuden?

I think that the hype created by Smallenfreuden is a brand’s attempt to create hype (online and off) before the big reveal of a new product.  Good move!  Hype is always good if you can pull it off.

I’m going to take a guess…hmm…I’m assuming that the brand may be of German origin.  I’m assuming that the “small joy” reference is a small vehicle that brings joy through eco-friendliness and fuel savings.

Or……it could be chocolatiers Hershey creating a German chocolate treat that mimics the Almond Joy chocolate bar.

What do you think Smallenfreuden means?  Do you do it?

 Share your thoughts in the comments below and on Twitter using hashtag #Smallenfreuden


Smallenfreuden is a trademark of Visa Canada.  Check out this YouTube video for the complete description.

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