The Post Hotel & Spa is proud to announce its sponsorship of Britt Richardson, a promising young Canadian alpine skier from Canmore, Alberta. At just 20 years old, Richardson has demonstrated remarkable talent in the competitive skiing world. As she enters her third World Cup season, the Post Hotel & Spa is excited to support her career and celebrate her achievements.

During the 2021-22 season, Richardson participated in three World Cup races, securing an impressive second-place in the Nor-Am Cup standings. She also garnered her first World Cup points by finishing 22nd in the giant slalom event in Kranjska Gora, Slovenia. In her second World Cup season, she continued to excel, finishing second in the Nor-Am GS standings and earning points with a 24th place finish in Kranjska Gora. Her most notable achievement to date was winning a bronze medal with Team Canada in the team parallel event at the 2023 World Championships in Courchevel-Meribel, France.

The sponsorship announcement includes a 90-second video highlighting Richardson’s ski racing journey, beginning in Lake Louise, AB.

Richardson shares, “My ski racing journey, which started in Lake Louise, has taken me around the world, and I’m honored to represent the spirit of my roots in every race. I’m incredibly thankful for Post Hotel & Spa’s support this year; it’s deeply meaningful to have the backing of a place that’s so closely linked to my cherished memories in Lake Louise.”

Renee Stevens, Assistant General Manager of Post Hotel & Spa, comments on Richardson’s influence: “Britt is more than an athlete; she’s an inspiration. Her story of resilience and determination motivates our team and shows that pursuing our dreams with tenacity is achievable.”

This partnership highlights Post Hotel & Spa’s dedication to Canadian Alpine Skiing and its connection to the local mountains. The hotel, with a history rooted in skiing and founded by Sir Norman Watson, a British nobleman and sports enthusiast, remains committed to the sport’s growth in the Canadian Rockies. The hotel eagerly anticipates Richardson’s continued success in the 2024 season and beyond.

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