On January 9th, the #FordNAIAS Bloggers made their way to Cobo Hall to attend the 2013 Ford Fusion press conference at the North American International Auto Show in Detroit. Upon our arrival, we were provided with our very own media room to blog, tweet, eat, and relax. We were then sent through security to Joe Louis Arena.
I have to admit that this press conference is by far the most exciting one that I have ever attended with its 360 degree slideshow.
Here are a few things that Bill Ford and his entourage spoke about at the Fusion debut.
Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford – following the 2011 Fiesta subcompact and 2012 Focus small cars – developed to satisfy customers everywhere who want leading fuel efficiency, helpful technologies and game-changing looks.
“Our vision for Fusion was clear – deliver the very best of what One Ford stands for,” said Derrick Kuzak, group vice president of Global Product Development. “We brought our global teams together around a blank slate with the charge to develop a midsize car with groundbreaking design and jaw-dropping fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result.”
The new Fusion is expected to deliver best-in-class fuel economy across customers’ choice of gasoline, hybrid and plug-in hybrid sub-segments, following through with the commitment by Ford to be the fuel-efficiency leader – or among the leaders – with each new model brought to market.
Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost™ four-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.
In this day and age, it is surprising that the midsize car market flourishes and Ford has remained steadfast to focus on fuel economy, spacious design, and green alternatives within the Fusion.
Check out this video that explains the significance of the Midsize car market.
Yes, being a blogger has it’s perks. The next day, Ford brought the Ford Fusion to us while visiting the Product and Development Center. Bloggers were among the first to sit behind the wheel of this illustrious vehicle. I have to say that despite being a minivan enthusiast, this midsize beats my Mazda 5 hands down. How it drives….well I’ll let you know when I have the opportunity to take it on a test drive.