New Year sees Return of Winter Classic

Ice hockey took a huge hit last year when the 2012/13 lockout all but destroyed the season for players and fans alike. More than 50% of the League’s fixtures were cancelled and the Winter Classic was set back a year. Thankfully, on 1 January, the Toronto Maple Leafs travel west to Michigan for a clash with Detroit in the freezing outdoors. That’s right, the Winter Classic is back! Of course, NHL betting fans are used to cold temperatures in the rink but an open-air game in northern United States is just as chilling as north of the border. January temperatures … Continue reading New Year sees Return of Winter Classic

Walmart Canada and Procter & Gamble take over Toronto bus shelters to help Torontonians shop smarter

Mobile store front brings easy, convenient online shopping to customers on the move Saving on those last minute beauty, baby and personal care items just got easier for busy Torontonians with mobile shopping in bus shelters across Toronto. To help Torontonians … Continue reading Walmart Canada and Procter & Gamble take over Toronto bus shelters to help Torontonians shop smarter

What is Smallenfreuden? The Answer is here!

A Brief History of Smallenfreuden What do you suppose Smallenfreuden (an English/German portmanteau meaning “the joy of small”) means?  Small billboards have been popping up across Toronto asking residents if they Smallenfreuden? Do you Smallenfreuden? I think that the hype created by Smallenfreuden is a brand’s attempt to create hype (online and off) before the big reveal of a new product.  Good move!  Hype is always good if you can pull it off. I’m going to take a guess…hmm…I’m assuming that the brand may be of German origin.  I’m assuming that the “small joy” reference is a small vehicle that … Continue reading What is Smallenfreuden? The Answer is here!