When You Love a Brand….But The Brand (or PR Company) Doesn’t Love You

About a month ago, I started creating my yearly list of potential brands for my Holiday Gift Guide and the New Year.  Being a blogger, a full-time online marketing strategist, and a Mom of teens is hard work and generating a list of this magnitude is overwhelming!  So what did I end up doing?  I stopped. The other day, I was reading a book about Oprah Winfrey and there was a part that explains how she selects the brands for her ‘Favorite Things’ show.   According to this book, she personally selects every brand that is coveted the honour of … Continue reading When You Love a Brand….But The Brand (or PR Company) Doesn’t Love You

An Advocate. An Influencer. What the hell is that anyway?

An Advocate and Influencer goes well beyond the Twitter Feed Life has sure taken many turns as a blogger.  I started off small.  For a time, I ended up catering to brands and grew quite an audience of readers.  I have to admit, even I was excited with the attention.  This year, I looked at my income and decided to make my blog smaller, build my business, avoid social media much of the time and create a nice little niche for myself.    The cost/benefit of working your ass off writing reviews shows little benefit come tax time. Yes, I … Continue reading An Advocate. An Influencer. What the hell is that anyway?